BlogUncategorizedHighly Targeted Email Marketing That Works – A Case Study

Highly Targeted Email Marketing That Works – A Case Study



It’s tough to get posted, with the aid of many estimates much less than 1% of could be authors ever acquire a suggestion from a reputable writer. Of path it’s miles simpler to get published if you have a literary agent representing you than in case you technique publishers at once. Landing an agent is an impressive task, even though for lots authors, literary dealers provide the most possible path to "traditionally" submit a e-book.

Finding and signing with a literary agent regarded no unique to me than finding and last a prospect for any product, carrier or solution. To get began, I started with handful of Google searches, which resulted in many websites list literary marketers. Next, I downloaded about 1,2 hundred sellers from numerous of these on-line assets into an Excel document. Agents are outwardly dealing with, meaning they offer several methods for would be authors to touch then.

Many agents listing their emails for book query submissions (a short letter or e-mail to whet the hobby of a prospective agent). Of the 1,two hundred marketers downloaded, 400 which didn’t be given email solicitations were culled, slicing my list to approximately 800. My listing changed into then culled in addition to only100 retailers who have been interested by business books, non-fiction and prescriptive books (most sellers listed the styles of books they usually posted). And finally, a hundred emails had been sent to those marketers, with a succinct message about the ebook and writer background.

Here are the outcomes of the relatively focused electronic mail campaigns to the 100 literary dealers:

  • 100 Sent
  • nine Interested
  • 32 Not involved
  • fifty nine No response

Within a month of the preliminary emailing, 9% of the focused retailers expressed hobby, 32% were now not fascinated and there was no reaction from 59% of the sellers. Normally it is a very good idea to observe-up an emailing like this with a telephone call, but maximum literary dealers select no phone calls, many stating so on their net web page. Of the 9 dealers who expressed interest in the ebook question, four of them requested for a full concept (a suggestion commonly has a biography, advertising section, competition segment, bankruptcy define and sample chapters). Another 4 dealers requested for a broadcast thought and mail it to them, and one asked if they may straight away touch publishers about the subject to determine if they had hobby.

The virtual book idea become sent to all four dealers who asked it through email attachment, and within a few days, an agent was signed. It took much less than 4 weeks from the time the literary agent electronic mail listing changed into initially centered, to sign a prominent agent.

Although there are extra nuances involved with a hit modern e-mail advertising best practices, the basics used for this seven 12 months antique marketing campaign are very much like that which can be used for successful digital marketing and lead generation today.


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