The Challenge
What needed to be solved
The project focused on establishing a recognisable identity that could work with equal confidence on corporate signage, stationery and everyday business materials.
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Branding
AradelCMS Limited
Development of a professional visual identity for AradelCMS Limited, built around a distinctive logo system and practical corporate applications.
The Approach
How Maxmark shaped the work
Maxmark created a bold wordmark-led identity supported by a geometric emblem, using a restrained red and charcoal palette to balance visibility with a serious corporate tone. The system was then demonstrated across real-world applications to prove consistency and usability.
Outputs
What the work included
- Logo concept development
- Primary logo design
- Logo lockups
- Colour direction
- Typography direction
- Corporate signage application
- Letterhead design
- Business-card design
- Envelope design
- Notebook and office collateral mockups
- Brand presentation
Direction
Why it mattered
The work gave AradelCMS a consistent visual identity that could move from headquarters signage to formal stationery without losing recognition or professionalism.