The Challenge
What needed to be solved
The event needed a visual system that could feel premium, social, expressive and culturally alive while remaining consistent across campaign artwork, event information, social content and digital applications.
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Creative Campaign
BONNY — The Art of Play
Creative direction and campaign design for BONNY — The Adults’ Flatsround, using the theme “The Art of Play” to create a distinctive event identity and a consistent set of promotional applications.
The Approach
How Maxmark shaped the work
Maxmark built the creative world around a deep teal base, warm cream and gold accents, expressive pattern work and vibrant lifestyle imagery. The identity system was extended across typography, campaign layouts, programme information and digital mockups so the experience felt coherent before audiences arrived at the event.
Outputs
What the work included
- Creative direction
- Event identity system
- Hero brand artwork
- Colour system
- Typography and voice direction
- Logo variations
- Pattern and graphic language
- Lifestyle key visual
- Activity line-up artwork
- Event information design
- Social-media creatives
- Mobile mockups
- Desktop/web mockups
Direction
Why it mattered
The work turned the event theme into a complete visual language, giving BONNY a distinctive campaign system that could carry the same personality across promotion, programme information and digital touchpoints.