The Challenge
What needed to be solved
The initiative needed a clearer communication system that could make civic values practical, repeatable and engaging across digital channels.
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Public Interest
Doing Right Awareness Initiative
Values-led storytelling, behaviour-change messaging, social campaign planning and public education content.
The Approach
How Maxmark shaped the work
Maxmark shaped the messaging around simple everyday actions, campaign themes, content formats and a values-led storytelling structure that audiences could understand quickly.
Outputs
What the work included
- Campaign messaging structure
- Short-form content direction
- Public education storytelling
- Digital campaign planning
- Awareness communication framework
Direction
Why it mattered
A clearer communication platform for values-led public education, with stronger consistency across videos, posts and campaign moments.