Fify Technical Services
How Fify Became Nigeria’s Most Trusted 24/7 Technical Services Brand
Industry:
Technical Services
Scope:
Video animations and Storytelling
Role:
Video animations and Storytelling
The Challenge
Fify entered a crowded technical services market with one goal: become the most trusted name for 24/7 emergency services in Nigeria. The challenge was clear — build credibility, awareness, and emotional connection fast.
The Strategy
We launched #Fify247, an animation-led, storytelling-first campaign designed to communicate one powerful promise:
Always available. Always reliable.
The campaign focused on:
- Short-form video storytelling (Instagram-first)
- Community-driven content and testimonials
- Multi-platform amplification across Instagram, Facebook, TikTok, LinkedIn, and X
- Positioning Fify as professional, reliable, and always on
The Identity Concept
The Brand System
View the Project
Brand In Action
The Result
- 2.4M+ total reach across platforms
- 89% positive sentiment and NPS of 67 (excellent customer loyalty)
- ₦16.6M in earned media value—82% organic via PR and word-of-mouth
- Instagram became the growth engine, driving over 11,350 views alone
- #Fifyisfamily generated 2,100+ interactions and built a real community
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