The Challenge
What needed to be solved
AradelCMS required a professional visual identity capable of working consistently across formal corporate environments and everyday business applications.
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Brand Identity
AradelCMS Limited
Creating a corporate identity designed to feel established, technical and confident.
The Insight
What the situation revealed
The identity needed enough distinction to be recognised while remaining restrained enough to communicate professionalism and corporate credibility.
Strategic Move
How the direction was shaped
Maxmark developed a bold wordmark-led identity supported by a geometric emblem and a controlled corporate colour system.
Execution
What Maxmark delivered
The identity was developed across logo concepts, primary logo applications, colour and typography direction, business cards, stationery, corporate signage, envelopes, notebooks and other office applications.
Outcome
What the work made clearer
The project gave AradelCMS a consistent visual system that could move across physical and corporate touchpoints without losing recognition or professionalism.