The Challenge
What needed to be solved
BONNY required an event identity that could feel sophisticated, expressive and social while maintaining consistency across promotional and event communication.
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Campaign & Experiences
BONNY — The Art of Play
Building a complete visual world for a culture-led adult event experience.
The Insight
What the situation revealed
The event needed to communicate more than information. Audiences needed to experience the personality and atmosphere of the event before attending it.
Strategic Move
How the direction was shaped
Maxmark translated the theme “The Art of Play” into a distinctive creative world with a recognisable visual language capable of carrying the entire campaign.
Execution
What Maxmark delivered
The work included creative direction, event identity, hero artwork, typography, colour system, graphic patterns, lifestyle key visuals, programme communication, event-information design, social-media creatives and digital applications.
Outcome
What the work made clearer
The work gave BONNY a coherent campaign identity capable of carrying the same personality across promotion, event information and digital touchpoints.