The Challenge
What needed to be solved
FIFY operates in a service category where customers often have concerns around reliability, professionalism, transparency and the quality of technicians entering their homes or workplaces.
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Brand & Communications
FIFY247
Building a stronger trust-led brand and communication platform for a 24/7 technical-services business.
The Insight
What the situation revealed
Promoting electrical, plumbing, generator and air-conditioning services alone would not sufficiently differentiate the business. The stronger opportunity was to make trust, reassurance and dependable support more visible in the brand experience.
Strategic Move
How the direction was shaped
Maxmark developed a more human and trust-led communication direction, positioning FIFY less as a transactional repair company and more as a dependable technical-services partner customers could turn to when something went wrong. This thinking supported the campaign platform: #FifyIsFamily.
Execution
What Maxmark delivered
Maxmark developed brand and campaign direction, social-media communication, digital marketing, creative content, animation and video storytelling, PR support and ongoing communication materials designed to make the service proposition easier to understand and more relatable.
Outcome
What the work made clearer
The work gave FIFY a more coherent public identity and a clearer communication territory centred on reliability, reassurance and organised technical service.